About the Course
The biggest advances in the last decade of marketing have been data driven. Today's B2B marketers can not only analyze, segment and target audiences, but can also close the loop, driving improved content creation, iterating based on data. MarketScale provides tools, technology and services to offer marketers turnkey solutions to increase their use of data in content creation and distribution. Best practices include custom dashboards that enable collaboration cross-departmentally, special projects that evaluate and expand on our tools, and website and social media optimization through heatmaps and analytics. This course helps the B2B marketer quickly and efficiently maximize these services.